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Finding Keywords For Your Adwords Campaign

Add Keywords To Your Adwords Campaign

Points to not from this video are that when split testing you do not need to switch an ad on or off to ensure the best ad is displayed as mentioned in the video as Google automatically displays the ad which has the highest CTR. You simply need to add as many ads as possible and Google will do the rest.

Also mentioned in the video is to simply add the broad, phrase and exact match of your keyword however that is not necessarily going to give the best results. If you have your keyword entered as broad match then Google will display it for keywords which it believes are related to your keyword which may not convert well therefore it\’s best to start off with exact match first and then try phrase and broad match if you have success.