Advertising Your Home Business on a Budget

Copyright © Stone Evans, The Home Biz Guy

When you are starting out in a new home business
and no one knows who you are, one of the greatest
challenges you will face is how to drum up new
business.

If there were not people in your community or
marketplace that you knew who needed your
products or services, you probably would not have
started your business to begin with. But, once
you have talked to those who you personally knew
who needed your what you offer, then your next
task is to find others who will help keep your
doors open.

Many people know that they must turn to
advertising at some point in the future, but they
hope that day will be long down the road. For
some, this utopian concept will come to fruition.
But for the rest of us in the real world, we must
come up with creative solutions for meeting our
home business advertising needs while working
within our budget.

Most people have a misconception about having to
spend lots of money in order to advertise their
home business. When you start out, you honestly
will not have much money available for
advertising, and if you do, you should still
spend it wisely.

Before you jump headfirst into the world of
advertising, let me share some of the lessons I
have learned concerning this most important topic.

LESSON #1

It does not have to cost an arm and a leg to
advertise your home business, unless you fail to
plan and fail to test.

As much as is possible, you should always test
your advertising. If you jump in and start
dumping tons of money in to advertising without
first testing your advertising, you might find
yourself broke and without sales at the end of
the road. Most people who commit this error write
off their failure on the home business they chose
or the economy or any of a hundred other excuses.
But, if they are unwilling to take responsibility
for their mistake, they will never learn from
their mistake. Don't let this be you.

LESSON #2

All testing should be done in blocks. If you
begin to advertise simultaneously in newspapers,
radio and television, how will you know which
advertising is bringing people to your cash
register? You won't. All you will know that
something might be working, but you will not know
what is actually doing the trick.

Even if you tell people in your advertising to
tell you how they found you, my experience shows
that fewer than 10% of the people ever will tell
you anything --- and those people who do may not
even get the facts straight! You cannot rely on
your customers to tell you what advertising is
working for your home business. You must put in
the extra effort to know for yourself.

LESSON #3

Only when you have a proven and solid advertising
portfolio should you venture to drop big bucks in
an advertising campaign. Even then, you should be
careful to keep further measurements to determine
how much the maximum advantage of an ad would be.
Sometimes you might be able to reach ten times as
many people, but depending on the kind of media
and other factors, the additional exposure will
only generate twice as many sales. Keep your eye
attuned to situations like this to get the most
from your advertising dollars.

LESSON #4

As Lesson #3 illustrates, sometimes your best
advertising investment may actually cost you less
money. When you are first starting out, whether
you are running a home business or a business
outside of your home, you need to be able to get
people talking and thinking about your business.

If you are busy testing ads in media's such as
the newspaper, magazines, radio, and television,
you need to learn ways of promoting your business
that do not require large cash expenditures. A
few examples are:

· Word of Mouth
· Business Cards
· Press Releases
· Non-Primetime Ads on Radio and Television

Here is more information about each type of
low-cost advertising:

WORD OF MOUTH

This of course is the cheapest kind of
advertising on the planet --- it does not cost
you anything. Ask your customers if they know
anyone who could also use your products or
services. When they are happy with your offerings
and service, they will be willing to tell you
whom you can contact, and they will pass the
word for you.

BUSINESS CARDS

You can usually pick up 500 business cards for
about $20. When you do, hand them out. Do not
give more than a couple of cards to each person.
If they need more cards from you, they will ask.

Some people are known to network with others on a
regular basis. Some of these people are also
known to be always looking for an extra few
bucks. With these people, you can suggest to them
that if they write their name on the back of one
of your business cards and the card is presented
to you, then you will pay a referral fee to them.
You do not have to offer much --- sometimes one
dollar is enough. Look at your home business and
your offerings and decide how much would be a
good referral fee.

PRESS RELEASES

Press Releases are a good source for generating
news about your home business. The business
editor at your local newspaper is always on the
lookout for a good business story to fill the
business news section of the newspaper.

Of course, the business editor understands the
economics of running a paper and is more inclined
to run your story if you buy advertising in
his/her publication, but will still print
stories for special events and openings.

The important thing to remember about Press
Releases is that it must be constructed in the
form of a news story. Even if you are a sole
proprietorship, quotes from you should be written
in a third person format: John Doe said, "Your
quote here."

A Press Release should pack the most important
information at the beginning of the copy, and
leave extra details towards the end.

You should always provide the reporter who gets
the task a simple and easy way for him/her to
contact you directly. Often the reporter will
want to contact you to get details that will
enhance their take on your story.

NON-PRIMETIME ADS ON RADIO AND TELEVISION

Believe it or not, some of the best rates for
radio and television are on the overnight and
non-primetime venues. These target times are not
a total waste as they can easily keep the
infomercial people in business.

These off-hours are just less populated than the
primetime hours.

Don't be afraid to check your local radio and
television rates for non-primetime hours to see
what bargains may exist. With television,
primetime is 7pm to 10pm. With radio, primetime is
8am to 5pm. This sure leaves a whole lot of hours
available to advertise your home business at
discount rates!

IN CONCLUSION

When it comes down to it, there is a lot to
understand about advertising, but when you have
the basic knowledge down pat, everything will
fall into place and bring more dollars to your
bank account.

Organize Your Office and Improve Productivity

Are you frustrated with your office space? Do you hunt for a pen every time you put one down? Is the search for documents a half-day event? Is your paper filed chronologically - working your way down the pile to 'one week ago' and unable to pull out 'four months ago' for fear of a paper flood catastrophe?

Every office deals with an excess of paper and whether large or small, your business is suffering when you aren't operating in an organized space.

So, how do you clear the clutter and gain control?

SPACE IS ESSENTIAL

The biggest problem with staying organized in an office is that people set up a system and don't give themselves enough room to grow.

If you have spent the better part of a day cleaning out a drawer and replacing the items in organized, labeled files, but you can't squeeze a single extra sheet of paper you've wasted your time and the unfiled papers will grow again.

Be certain to have at least a quarter to a third (more if possible) of growing room when implementing a system. You may need to change over at some point, but having some extra space will encourage you to keep up with the organizing.

This also goes for items such as architectural drawings or other products or documents you may accumulate.

Set aside time to purge unnecessary documents. Not only will this provide more space but will save you time that would otherwise be wasted looking through worthless paperwork.

SIMPLE FILING SYSTEM

Do not make your system too complicated or it will be hard to follow through. Color coding can be the easiest if you do not have too many categories. This is effective for systems which only require 'Income', 'Expense', 'Projects', 'Correspondence' or something similar.

For filing of large groups of clients, projects or invoices, use a single drawer for each group of related files. A tall filing cabinet can even be divided into alphabetical or chronological systems.

For items you refer to daily or even hourly you might consider a posting board near your desk. This is a great idea for phone number lists, 'To Do' lists and appointment calendars.

MAINTENANCE

A filing system is only as good as the upkeep. You may find it easier to have a small system of files located on or near your desk and daily or weekly transfer the items into their permanent home.

This also works for items which you need close at hand such as current project information or price lists etc.

STYLE OF FILING

Consider if you can realistically maintain a filing system. Perhaps labeled boxes would suit you better (especially if you tend to pile papers). The key is to find something you will feel comfortable maintaining. If papers are sorted and occasionally purged, your system will work.

EVERYTHING NEEDS A HOME

Everything MUST be assigned a home. By giving each item a place you will not loose pens, cellphones, glasses and so on. Don't crowd the items or you will get frustrated. Recognize that all of your efforts will help you run your business more efficiently, and thus productively. Reward yourself for keeping the system working!

You Can Make Money With A Home Based Business

Would you like to earn money by starting your own home-based business? People choose to work from home for several reasons including the desire to stay home with their children, the need for extra income, or simply being dissatisfied with their current job. A home-based business will provide you with an exciting way to earn money and be your own boss. Numerous opportunities are available to internet marketers.

When starting your home-based business you should develop a business plan and research your options thoroughly. Making wise decisions and following your business plan each step of the way can help you in creating a steady stream of income. Operating a home-based business will require hard work and effort. You will not become wealthy over night. It will take determination to succeed as an internet marketer. The amount of money you make will be directly related to the amount of work you are willing to do.

When making your business plan, include both short and long term goals. Determine how you will achieve those goals and put your plan into action. Affiliate programs are excellent home-based business programs and there are numerous other internet marketing offers that will create steady income if you are willing to make the effort. Some of these opportunities may require an initial investment from you and others are advertised as free. Research all internet marketing opportunities carefully to make sure you understand the terms and conditions.

As an internet marketer, you will have to distinguish yourself from the competition if you want to succeed. You should know your target audience and know your competition even better. Do not let self-doubt stop you from accomplishing your goals. Every successful internet marketer gives their business the very best effort possible. Hard work and determination will make your home-based business a success and provide you with a steady stream of income.

Starting a home-based business is one of the most exciting and challenging endeavors you will ever undertake. A sound business plan and the will to succeed will set you apart from the competition. Choose the products or services you provide carefully. Make certain your services will be needed over the long term and make customer service your top priority. A loyal customer base is the key to the success or failure of your home-based business. A home-based business is an excellent way to gain independence and financial freedom. A sound business plan and a strong work ethic are all it takes to succeed.

Niche Marketing - How to Contact Your Audience

Is your website targeting a niche market?

Whether you are following the advice of top Internet Marketers or if you just happened to have a business that caters to a very specific target audience, you must be able to find them, and they must be able to find YOU.

One of the joys of niche marketing is the luxury of tapping into a favorite hobby, occupation or expertise and building a business around it.

If you are expanding an existing off-line business by setting up a webpage you may find your most valuable contacts right in your store. Make some brochures or cards that announce your online presence, or ask customers if they'd like to sign up for your online newsletter.

Now you can contact your customers about new products, industry news or specials with no postage costs or time consuming envelope stuffing.

Invite your subscribers to recommend the site to friends who are interested in the topic. Even better, have a place on your website to 'tell a friend'. Your visitor will enter their own email address and name as the sender of the message to avoid spam complaints. Warning - do not start emailing the invitee unless they sign up personally for your newsletter.

Niche sites will really benefit from a newsletter. Create a small free gift, such as a special report or how-to manual that they will receive with their subscription. By providing valuable information related to your topic you will gain the trust of subscribers. By contacting them at least several times a year - up to once a week if possible - they will always be reminded of your website when looking for information or products in your niche.

Create a website that has informative content. Incorporate the keywords (words or phrases visitors type into their search engines) into the content to improve your place in the search engines.

Write articles that will set you up as an 'industry expert'. If you don't feel capable of writing them yourself you can hire a ghostwriter. End the article with your name, a comment about your business and a link to your website. Submit your article to relevant websites or ask if website owners would like to use your contribution. Be sure they agree to keep your name and website link intact.

You may find discussion groups that cater to your market. Involve yourself in their conversations and attach a signature with your website address if the policies permit. Do not advertise on these groups, however you may be able to offer your free item when the situation allows.

Try to determine where your market is. Are they parents? Retirees? Home owners? Pet lovers? If you are selling art supplies you may find hobby sites will cater to your audience. If you sell information for do-it-yourself projects you should show up in home decorating as well as financial sites ('Save Money on Home Building Projects!' for example).

Always look for new opportunities and offer your best, the rest will follow!

Catapult Your Marketing Success With Joint Ventures

There are many ways to make money on the internet. All methods however, come with a price-tag. For starters, you will probably need to purchase basic business software and relevant learning materials. Planning and developing your ideas will definitely require dedication and perseverance all along the way.

One of the best methods for getting started is to partner with other marketers so that you can reach larger target audiences.

These joint ventures or "JV's" can take-on many different forms. Some are as simple as promoting each other's newsletters, while others may be more complex partnerships with cross-promoting of complimentary products. Some JV's even involve starting entirely new projects from scratch.

Joint Ventures are a powerful tool for expanding business in many areas. So, what is stopping 'you' from using this technique to expand your business?

For many new marketers, starting a JV can be a frightening task, especially when it comes to contacting other marketers.
Too often, many marketers appear to be "spamming," when they are really just seeking other JV partners. Here are some tips that may help you along the way:

1. Get to know your potential JV partners.

If you start emailing everyone on your list of potential partners, chances are you will be considered a common spammer. You won't get the partners you want, or even worse, may destroy your reputation in the process.

Instead, subscribe to your potential partner's newsletter and check out their websites and blog. Get to know them a little bit before approaching them with a proposal.

2. Go slowly when approaching potential partners.

Let's face it, everyone likes a little flattery. When contacting your potential JV partner, treat them like your "first date." Be courteous and complimentary. Tell them the things you like about their business. Join their newsletter and tell them you think it is awesome, and why. You will be surprised at how much attention you receive by using a little well placed flattery as you proceed to develop your relationships with potential JV partners.

3. Your financial estimates should always be realistic.

Don't promise what you can't deliver. Be honest with your potential partners. Explain your proposal and benefits in realistic terms, but don't hype. Be honest, open and sincere.

Getting a Joint Venture off the ground doesn't have to be scary if you start by following the three simple steps given above.

Get going and get growing today!

Internet Marketing Is DEAD!

INTERNET MARKETING IS DEAD AND YOU MUST EVOLVE!

Internet Marketing has kicked the bucket! The Internet, having gotten saturated with Marketing Ads, has drowned in its own filth.

There is a word for what Internet marketing spews forth...the word is GARBAGE! And it's a mess cleaning it up, often requiring spam filters, ad-ware & spy-ware removers, and pop-up blockers.

Internet Marketing worked for a while, and we put up with it for a while longer. The Internet was new, and everything about it was a novelty. We'd not only read spam, but actually get exited about buying from the money mongering website linked to it. It's a bit like never having watched TV...you would probably get mesmerized even by the commercials!

The thing about television commercials is they sponsor the REAL products which are shown. Internet spam on the other hand, doesn't support anything beyond the greed of the advertiser.

IT'S OUTRIGHT, OVERT, OUTRAGEOUS INSANITY!

While spam is filling up our "inboxes" and taking up space on our computers, the friends, relatives, and co-workers we need to hear from can't get through.

Who should be blamed for all this? Internet Service Providers and ISP's are doing what they can about the situation, but the viral parasites are still there. It's up to each one of us to resist as best we can, recognizing that Internet Marketing is not the get-rich-quick scheme some may say it is.

Learn how to spot internet advertisements by the words in their headlines. Then you will be less apt to waste time reading the remaining ad copy. The advertisement can be put where it belongs...in the email delete folder!

WHAT INTERNET MARKETERS CAN DO ABOUT THE PROBLEM

If you are an Internet Marketer you can increase sales and start hauling in the extra cash! It's easy.

Just give people what they really want. Then you're no longer seen as a seller, but as a friend, a helper and someone that can be trusted.

This can be accomplished by answering people's questions, as on forums, where "How To" explanations can be provided. Put forth solutions to problems. Reveal news that is of interest to your market.

Once you start to freely provide people with information they become open to what you have to say, open to what you have to sell. Soon you will be back in business big-time.

So, summing it up, you need to provide reliable written content to your clients. This will jump-start your business and promote trust in both you and your business.

One of the best places you can get some great content for your clients is through services such as that provided by http://www.infogoround.com. IGR content can be used for websites, blogs, newsletters, email subscriptions, free courses, etc.

Now that you know where to get content, it's up to you to deliver it in a responsible way to your customers. And, most importantly, to deliver the information without spamming!

Do you have what it takes to be an e-entrepreneur?

Copyright © Stone Evans, The Home Biz Guy
Author of "Dotcomology - The Science of Making Money Online"

These days, it seems like everyone wants to work
from home and make money on the Internet. But
before you even turn on your computer, the first
question you have to ask yourself is whether
you’re cut out for this kind of work.

The fact is, building a home-based business isn’t
for everyone. Some people like the commute. They
really do enjoy having a boss who tells them what
to do, and they like the routine of working
nine-to-five for an ordinary salary that can
barely pay the mortgage. Personally, I think
they’re nuts.

More reasonably, there are people who are
concerned about the risk of starting up their own
business. They’re not sure it’s worth the
investment of time and money, and they’re scared
of the responsibility that comes with running
their own company. They wonder if there is
another way to escape the rat race.

I’m sure there is. You could win the lottery or
wait for your Aunt Sue to keel over and leave you
her condo. Or maybe you could sit down with a pen
and paper and draw the blueprint for "The Next
Big Thing". Anything can happen... Right?

For me, what happened was creating a successful,
self-running Internet marketing system. It didn’t
happen without effort. It didn’t happen without
at least some initial investment of both time and
money and, of course, it doesn’t happen now
without me making sure that the taxes are filed
and the paperwork is done. But it happened.

I’m my own boss. I work from home according to my
own schedule and I get to pocket all the cash my
business makes. If you’re prepared to give an
e-business the time, the work and the money it
needs to get started and get growing, it can
happen for you too.

Article excerpted from "Dotcomology":
Don't Pay A Dime For Any Ebook, Marketing
Course, Software Program Or Anything Else Until
You've Read This Groundbreaking Document...
Click Here to Discover "Dotcomology" Now!

Wanna' Be A Web Guru? Here's a Jump-Start Plan

Guess what my fast-start recommendation is? You got it - write articles for other publishers. Why is this such a common suggestion? Could it be because - it works? This is the fastest and easiest way by far to get a following of people who recognize your name and listen to what you recommend.

When I was newly online and learning about online business, clicking on the links in articles, forums, and discussion groups signatures was my primary method of finding good information.

I reasoned that if the person was published, odds were that they were somewhat of an expert on that subject. And, if they were experts, the products and services they sold or recommended were likely to be good. Those were the people whose products I bought and whose lists I joined.

If you include a signature with each article, including a line or two about your business and your website URL and/or email address, you may be very amazed at the traffic it will generate for you - the best kind of targeted traffic, too!

Are you having trouble just getting started? I understand. And I can't tell you that writing isn't hard work. It certainly is for me. But once you write the first article it gets much easier. In fact, you may discover, as I did, that you have a hard time stopping!

Here's a "jump-start plan" to get you going:

1. Get a notebook and pen, or if you are a "cut and paste" writer like me - a word processor or computer, and just brainstorm ideas for articles. If you are at a total loss, go and read some articles in other's e-zines or websites. That may spark an idea for a different approach to the same subject or remind you of your own experiences in that area.

Think about what You need or want to know. What have you learned from experience that might help others? Once you get started you will come up with many ideas. Write each one down. If you think of a good title for that article, write that down too. Make it "catchy."

2. What you should do next depends on you. There are several ways writers work, depending on their personalities. You may like to order and organize your points first by making an outline of the information you plan to include or the points you intend to make. Then all you have to do is go back and "flesh out" the points, adding useful facts or links to more information.

Or, you may be a natural teacher, and write just as though you are explaining the subject to the reader in person. Either method is fine, just do what is comfortable for you. One method may work best for one kind of article and the other for another kind.

3. In either case, don't forget to add "personality" to your writing. Share some of yourself with your readers, make your writing uniquely your own. It's fine to read e-zines and others' articles to see what people may be interested in and spark your own ideas, but don't pattern yourself after someone else. People want to feel that they know You - Your knowledge and personality. This is what builds loyalty.

If it fits with your subject, don't be afraid to mention your product or service and give the URL or email address, but DON'T write a "glorified ad" and call it an article! That can offend a publisher so that they won't even consider articles from you in the future.

4. After you've finished writing your article, read it through aloud, preferably to someone else who will ask questions if they don't understand some point. (You may get an idea for a sequel here too!}

5. Run a spell checker! If you own Microsoft Word or something similar, run the grammar checker also. Have someone else proofread it for you. Even professional proofreaders will tell you that they try to have someone else proofread their own writing, because it is next to impossible to catch your own mistakes.

6. Once you finish your article and make any necessary changes, you will need to submit it to as many websites and e-zines as you can. Search the web for "article directory" and you will find many places to submit your article for free. There are also, of course, paid services and software that will do the submissions for you, but you may want to wait until you have successfully written a few articles before you choose to pay.

As I said earlier, writing is hard work for me, and I reworked my first article many times before I was satisfied. But if you persevere you may discover that it can be loads of fun as well as a great promotion method and a quick path to "web-guru-ness."

Your Own Web Site: Patient Friend or Darkest Nightmare?

Most everyone will agree, if you are going to do business online, you need your own web site. It can be a mini-site or a full blown multi-page mega-monster. These days, maybe you just need a blog.

There are those who have written entire books about how they made X amount of dollars with no web site, and no product of their own. That's entirely possible.

Having your own site may open up many possibilities that you could never have imagined. For many who embark upon their own web site adventure, it becomes a learning experience with no equal.

Your site will take on a personality of its own. You may see it as a very patient friend, waiting calmly for you to discover some little hidden function, which opens up a whole range of entirely new possibilities, and starts your thoughts racing - thinking about how to capitalize on that particular feature.

You may get a little careless, or too relaxed with it, then bam! Right between the eyes. Oh, no, you've just wiped out your index page by mistake. Happily, you're not just enthusiastic, but also careful. You have a copy on your hard drive, so that's easy to fix.

Anyway, it's fun, can be profitable, and most certainly could feed that creative flair in all of us. Others may look at it as a nightmare. I guess it depends on your frame of mind.

To prevent your experience from becoming a nightmare there are a few basic things that will help.

1. Research domain names carefully. Don't just pick one you like. You want it to be something a lot of people are searching for, but hopefully has low to medium competition.

Use Wordtracker's FREE trial: http://wordtracker.com

http://www.google.com search will give you an idea about competition for any particular keyword.

Use Overture's search box to find how many times your keyword was searched on last month:

http://inventory.overture.com/d/searchinventory/suggestion

2. Don't get fooled into paying too much for a domain name, unless it's really a special one that fits your purpose and your niche like a glove. Domain names can be had, starting at around $9 or $10 at:

http://www.godaddy.com
or
http://www.teknondomains.com

3. Research again when you go to get your actual domain, the space for you to tack your sign (your domain name) on to. Especially check storage and bandwidth allowed, and of course price.

4. My advice is to use a template to build your actual web pages. You can find them all over the 'Net FREE!

http://www.ibdprince.com - has all kinds of webmaster goodies, including really great looking CSS templates.

http://www.diyminisite.com - templates and videos about mini site creation - click the "not yet a member" link to join. It's FREE. Then go to the download area. No strings.

5. When you actually start creating your web pages, take care that the HTML you use is in line with what the search engine web spiders require.

Get a FREE copy of "7 days to Massive Web Site Traffic." It outlines the steps to a web page that can rank high in the search engines, and even goes beyond just your web pages, to tell you "the rest of the story." I thoroughly enjoyed it.

...There used to be a link directly to the ebook, but now the only way to get a copy is to go to:

http://www.seoelite.com

Scroll through the sales pitch, then close the page. The "7 Days" popup appears. It sounds like a lot of trouble, but believe me, it's worth it.

6. Don't load your site down with slow loading banners and images. Use interlaced low-res images that have been optimized for the web.

7. Write your copy, then play editor: write, hack, rewrite, rewrite, rewrite, until it is crisp, clear, to the point, and utterly understandable.

Repeat your strongest point or benefit a number of times (at least three). Some people just don't get it the first time or two.

Spread your text out a bit. Don't double space, but use very short paragraphs, and lots of headings with some space between the heading and the paragraph.

Target your audience. Don't talk about network marketing to golfers. They may be interested in network marketing, but they probably got to your site via a search for a golf product and that's what they're looking for.

Did you advertise a network marketing opportunity in a golfing ezine? That's acceptable in the "paper and ink" world, but could be spam online.

Keep your fonts constant throughout your site. Variety may be the "spice of life" but can really look lousy on a web page. You can vary the size a bit, and throw in a little color, but stay conservative with the type style.

Know your target audience, and be sure not to speak (write) above their heads. Use words they will understand without Webster's help. You may get by with writing a little below their level, but never above it.

Highlight important selling words and phrases with bolding, italics, underlining, and color. Just don't overdo it.

Don't forget, purchases are never made on logic, but on emotion. Use copy that is designed to trigger an emotional response, such as a sense of loss, one of the strongest: "If you wait, this offer may no longer be available at this price. Get it now at this ridiculously low price, and it's yours forever."

8. The most important point, that will probably do more to promote your online success than any other is this: Pick a niche! Do not get sucked into selling network marketing programs and how-to information, ebooks and such, about online marketing. That's what EVERYBODY is doing. The competition will KILL you.

Find something you are interested in, research it, and if necessary learn it. You are so much better off starting out by learning a niche like "19th Century Knitting" or "17th Century Scrimshaw" than you are jumping into the cauldron of poor souls caught up in the nightmare of selling ebooks that are being given away FREE all over the internet.

Why do so many do it? There was no one to tell them "don't touch that, it will burn you." There's about a million or more marketers out there telling you, "Come on in, the water's fine." So you do, only to find they just wanted to sell you something.

Don't fall for it! It's hard to change direction once you get up momentum, so start out right.

Are You Using This Internet Marketing Secret?

If you are trying to sell a product or service on the Internet, then you are probably doing so through an affiliate program. You signed up as an affiliate (usually for free) and they gave you an affiliate ID (user name or number). They may have even given you a basic marketing package which includes text ads, banner ads, and solo ads with a link to your affiliate sales page. All you have to do is use these tools to get traffic to your affiliate sales page.

Well that sounds pretty easy, doesn't it? This process actually works too, except that your probability of converting your traffic into sales is very, very, very low. In other words, you may have to have thousands of people to visit your affiliate sales page before you ever see your first sell. Now those aren't very good odds, are they?

Unfortunately, that is what most people do. They spend a lot of time, effort, and money getting all of those people to that affiliate sales page and then they finally make a sale and earn a referral fee or commission. But wait, it can get even worse. Let's say that you made one sale and earned a $10 commission. That's great, right? Well not really, because in the terms and conditions of your affiliate program, you don't actually get paid until you have accumulated at least $20 of commissions. So get back to it and get another sale and finally get paid. Good grief!

Don't quit! Internet marketing is a great way to make extra money, but you have to know some of the secrets. Here's one. "Don't advertise your affiliate program directly." You must use a four step process.

Four Step Process

1. First, you must provide something of value. The easiest valuable thing that you can give away is information. An informative email course, special report, or ebook are all great ways to give away free information.

2. This step goes along with the initial step above. Don't give away your free information until you get an email address. You must capture the name and email address of your prospective sale in order to be able to implement the next step.

3. If the information that you are providing is good and helps people, then you will earn some trust. If someone gives you some information that saves you time, money, or effort; then you are going to closely read anything that they send you - as long as the information is still valuable. This is why it is so important that you get that name and email address before you start giving away your information. Now you can keep the information flowing through an occasional email to your prospect.

4. Finally, if you have been providing valuable information and earning trust from people, it is much more likely that they will buy something that you recommend. This is especially true if you can convince them that what you are recommending will help them and that it is worth their money. The easiest way to do this is to recommend something that you have actually purchased and use yourself. Just tell them how it helped you and why you think that it was worth what you paid for it!

Writing Articles That Captivate Your Readers

You've heard it time and time again: if you want to get your name out there, write articles and allow them to be freely reproduced (with a resource box pointing back to you, of course). Largely, that is true. A well-written article can:

- help you build your profile as an expert

- draw traffic to your site, and

- help you to build a database of potential clients through associated e-courses or a newsletter.

So far you probably haven't heard anything you didn't already know. What YOU are likely to be struggling with is the process of actually writing the article. Sure, you can come up with the content - but how do you really grab those readers? How do you keep their attention all the way through? And most importantly, how do you make them want to come back for more?

Let's assume that you understand the basics of constructing and editing an article (it has a beginning, middle, and an end and you know how to check the grammar and spelling.) Most of us can manage that. But if you're not content with simply "getting something out there" - if you want to WIN readers - then you need to start thinking about what they want to know, rather than what you want to tell them.

Put your readers first - every time. Give them what they want, and they'll be queuing up to read anything you produce. Give them something bland (or worse, blatantly self-serving) and they'll blast by you so fast you'll be spinning in the back draft.

The following four steps will give you a blueprint for writing articles that captivate your readers - whatever the topic.


== 1. Find Out What Your Readers Really Want ==

Sometimes you'll know what they want because you're an expert in the field, and understand the problems. If you don't know the subject area well, you'll have to do more research. Look for forums on your topic and see what people are discussing. What are the problems that need solving? Can you provide an answer? ("If they have a headache, give them an aspirin.")


== 2. Start With An Attention-Grabber ==

Spend time working on your opening. Try to avoid trite questions like "Have you ever wondered why so many people find it difficult to lose weight?" Firstly, it's dull. Secondly, it's not targeting the person reading the article - what do they care about the difficulties "many people" have with losing weight? They only care about THEIR weight problem!

Try to come up with an opening paragraph that gives the reader that warm "Hey, this is about me!" feeling right away. Better still; try to generate a rush of excitement - "This could be the answer I've been looking for..."

Example: "The diet gurus make it all sound so easy: to lose weight, all you have to do is expend more energy than you take in. Huh! If it were that simple, the "Big People" stores would be out of business in a heartbeat. Luckily for those of us who are tired of diets, gyms and dull group meetings, there is a back-to-basics way to tackle this. A way that won't cost you a fortune or leave you feeling deprived."


== 3. Write As You Speak... Then Edit! ==

The sample opening above also illustrates the importance of the tone you use in your article. You need 'meat' in each article, of course, to make it worth reading - but make sure it's not indigestible!

You're better off writing your article in a natural, relaxed style that's akin to normal conversation. It doesn't matter if the first draft is a little too informal - you can fix that when you edit. Naturally you don't want to irritate your readers with a too-breezy style, but too-formal is worse. Readers may want facts, tips, and strategies, but they hope to be entertained, too! Let your personality shine through.


== 4. End On A High ==

What's one of the biggest problems with most articles? They fizzle out! Writers often don't know how to end on an upbeat note. They either just stop dead or they come up with a trite ending like: "So what are you waiting for? Get started today!"

The beginning and the end of your article are the two parts that make the biggest impression. Start by creating a feeling of anticipation... and leave them feeling satisfied (or excited) when you finish.

If you are offering advice to help them solve a problem (like obesity) gives your readers a reason to feel optimistic and good about them. Don't make rash promises... but do offer hope. If you are giving hints on marketing or business, sum up the benefits of acting on your tips. You can also experiment with using a pithy/humorous quote, or giving readers a specific action to get them started. Be creative - and don't rush it.

Here's a final tip: create an article-writing cheat-sheet for yourself. Divide it into beginnings/middles/ends and add more useful strategies as you think of them. (For example, using the tips in this article, you might write: ENDINGS - end on a high, offer hope, use funny quote, suggest action to get started.)

Do this, and you'll be steadily cranking out articles that everyone wants to publish!

7 Reasons Why Seasonal Marketing Sells Products

The celebration of Thanksgiving is approaching and later on will come Christmas, then New Year's, Saint Valentines Day and so on...

Now, what is so special about each celebration? They all increase the selling of products. There are many reasons why you should consider seasonal marketing to promote your products, including the seven which are listed below:

1. People tend to buy more products during seasonal celebrations than the rest of the year.

2. People are determined to purchase products, so it is easier to persuade them to purchase a product you offer (assuming of course you are doing it the right way).

3. Most purchases concern gifts to others, therefore quality is what matters while price is less significant.

4. The time of celebration is limited and specific. Therefore people cannot leave for tomorrow what they need to buy for the celebration. They must act in a timely manner. This urgency is a huge advantage to marketers trying to sell products.

One other motivating factor for buyers is that seasonal products are limited and something they have in-mind may not be available in the stores at a different time.

5. People connect seasonal celebrations with their childhood. That makes them more emotional and as you might already know emotion is the key factor that makes people buy a product.

6. It is not always necessary to offer a celebration related product to increase your sales. Even a valued Internet product like software or e-books can be a valued gift.

7. Marketers do not have to invent new or never before used methods to create interest in seasonal products. The old traditional marketing techniques are effective and can still be applied. People want to buy because of the "celebration". In fact, many people may not see their purchase as buying at all, but as an act of making someone (including themselves) more happy.

Naturally, seasonal marketing may use different strategies to promote products. Instead of offering a product discount try the following:

- Offer a portion of the price of your product to charities and make people feel they contribute to this charity themselves.

- Try a special offer like "purchase one product and get the other at half price" or "purchase one product and get another free to offer as a gift".

These types of special offers can very easily increase your sales volume.

So, do not hesitate. Start promoting your products (or affiliate products) now. And don't forget, once a celebration ends, there are many others right around the corner. People are always looking for reasons to purchase gifts for others or for themselves

Top Ways To Create Ideas For Your Next Highly Read Article

If you want to make money online a good strategy that won't cost you a dime is to write articles that relate to your product or service.

Search Engines are constantly on the "look out" for freshly written content that has been submitted online. So how do you come up with ideas for your next article? Here are several suggestions that may help...

* Hang out in online forums. Watch what people are talking about. Look at the questions they are asking. The topics that are bringing the greatest number of visitors would make for an excellent article.

* Take a look at what information is being broadcast on TV, radio, newspapers, and online. This information is usually a hot topic.

* Read blogs. What are people posting about? What kind of comments are they leaving? What questions do they have? Blogs are the hot internet marketing medium right now and you can literally find them everywhere on any topic. This is an excellent source for your next article idea.

* Survey your current customers or website visitors. Ask them what kind of article they would like to see in your next ezine or published on your website.

* Check bookstores online. What are the top sellers? This can be a good way to come up with an article that catches the attention of what people are reading.

* Be seasonal. Write about what is going on that time of year. Holidays, festivals, sports, graduations, etc. all make for an article that someone will want to read.

* Write an article about a current fad. There is always something that is hot at the time and could make for interesting reading from you.

* Keep track of what your customers and prospects are asking you. If you get an email or phone call with a question this may make for a good article. Others may have the same question, but are afraid to ask it.

* Start a swipe file on what others are writing about. If it is of interest to you it will probably be of interest to others. Never plagiarize the work of others, but you can certainly get good ideas this way. The biggest benefit of a swipe file is having it handy to refer back to over and over whenever you are ready to write your article and are not sure what you want to write about.

Hopefully this will give you some ideas on how to come up with your next article. The internet marketer who can write interesting articles has a huge leg up on their competition. If you can master this strategy there is no limit to how much money you can make online.

Internet Marketing For Sales Leads

NO matter what business you are trying to build online, you will need sales leads if you are ever going to make sales, and sales leads are what you are trying to generate if you are marketing on the internet. In order to survive, any web site needs a steady flow of qualified leads.

The aim of any lead generation campaign is to build your mailing list. Internet marketers often say "the money is in the list", which is totally true. A list of responsive buying customers that trust you is worth its weight in gold!

While spam filtering has lessened the impact of email marketing, it’s still a viable means to getting your sales messages out there. In theory, email is marketing is free, although of course its costs you in terms of your time. The theory behind email marketing is that by using a "hook" such as a free product or some other incentive, you can "funnel" interested parties onto specific products and services.

When you consider generating leads via an email campaign there are basically three avenues you can explore: email signatures, joint ventures and safe lists. One word of warning though, and that is avoid spam at all cost, one spam complaint can seriously damage your online business. You should familiarize yourself with the laws concerning spam, and at the very least ensure you include a un-subscription link in ALL your marketing emails. Due to spam, it is advisable that you avoid buying leads, no matter how reputable the company, buying leads can easily lead to a spam complaint, you have been warned!

In its simplest form, email marketing is a matter of putting a signature in all your emails that contains a link to your main product.

If you are looking to vastly increase your list quickly then a joint venture (JV) may well be the key you need. In its simplest form, in a JV you supply the product and a fellow marketer supplies the leads and you share the profits. Hopefully, you will then get the emails of your fellow marketer’s customers, so you can then mail them with further offers.

When considering a joint venture there are many considerations you have to think about, but the main one, before you consider contacting anyone about mailing to their list, is "what's in it for THEM", not "what's in it for me". NEVER write to a fellow marketer unless you can offer them something of value in return for their help, and that is not necessarily just a share of the profits, be inventive!

Finally you have safe lists. A safe list is a list of people that have agreed to receive marketing emails in return for being able to send their own marketing email. The value of this form of marketing has never been that good. After all you are trying to sell to people who are only interested in selling to you!

You can use pay per click advertising such as overture or Goggle adwords to advertise your site and draw in interested leads.

One other highly effective way of generating interested leads is posting in forums that are related to your area of business. Include a link to your site in your signature and people interested in your sphere of business will often click it if your forum post was interesting.

Three other popular sales lead generation techniques are submitting articles to ezine publishers and article directories, press releases and testimonials for products in your target market.

No matter what lead generation technique you employ you will need a way to capture your leads email address when they arrive at your site.

The traditional method has been to use a pop up or pop under which contains some incentive to get someone to sign up. With the invention of pop up stoppers their effectiveness has dwindled and therefore unstoppable pop ups (also know as hover ads or slide in ads) have evolved. This new generation of pop ups are built into your webpage and as such cannot be stopped. Simply do a search on Goggle for "unstoppable pop up" and you are sure to find a software solution to produce these types of pop ups for you.

The other alternative is to use what is called a "name squeeze page".

In essence a name squeeze page is a web page whose sole purpose is to capture an email address.

They generally contain a small amount of information about the product or service you are selling as a "teaser" for the reader and will contain a sign up form, with a message like "to find out more simply fill in the form to be immediately directed to further details on this amazing product".

A name squeeze page not only helps build your list, this information can also be used with certain software to help personalize your site for your visitor, a technique that has been shown to increase sales. Again, simply do a search for name squeeze page generators.

No matter how you generate sales leads there is one thing always to bear in mind, and that is to be effective your leads must be in your targeted market. If, for example, you are selling internet marketing products, then it's no use advertising on a site that is all about scuba diving!

When you start to build your online business, ensure you include a well thought out sales lead generation strategy from the beginning. Do not make it an afterthought; this should be in place from the very beginning if you want your business to be a success.

Why Blogging is Essential to Your Business

In the 'good old days' - about three years ago - you used to keep in-touch with your customers using phone calls, email messages and face to face meetings. Nowadays the world has changed. People expect even more frequent updates, yet it's nearly impossible to meet with every business contact on a regular basis.

Thankfully, blogging has come to the rescue. Setting up a blog on your web site - and having an associated RSS feed - means you can keep in constant touch with your clients and potential customers. Plus you don't have to email them and they can get your latest news without having to visit your web site.

So how does this all work? A blog is really a fancy name for a web page that gets updated regularly. It's nothing special. There are several methods of writing 'blogs', but they are nothing more than computer programs which allow you to easily update a web page. Far and away the easiest way to start a blog is with a website called blogger.com.

However, for keeping in touch with your customers, RSS is the key. RSS stands for Really Simple Syndication. What this means is that your blog can be automatically delivered to people who want to read it - you don't have to send it to them and neither do they have to come and collect it. All they need is the address of your RSS Feed and their RSS Newsreader can do the job for them. There are several RSS readers available and new web browsers incorporate the ability to read RSS feeds and keep them updated.

Whenever you add new content to your blog, the RSS Feed automatically gets updated in everyone's Reader program or web browser. That means you are guaranteed to be able to keep in touch with clients and prospects. You don't have to do anything other than produce the content. Equally, you don't face the problems of email filters and anti-spam programs blocking your email. Furthermore, people tend to read RSS Feeds because they have subscribed to them whereas they tend to ignore non urgent emails.

As you can see, there are several advantages to Blogs and RSS Feeds. But it doesn't stop there. Search engines love them. That's because blogs provide fresh and new content - precisely what searchers are looking for. Hence the search engines are actively pushing blogs higher up the search engine ranking. This means if you don't have a blog for your business, you are seriously reducing your chances of a high search engine ranking. You need a blog nowadays to get noticed by the search engines.

So, blogging is essential. Not only does it improve your web presence, it also means you can keep in touch with clients and prospects more easily. And all the marketing research you can find will tell you that keeping in regular touch with your customers is an important component in gaining new business. So get blogging!

Making Your Home Business Work!

Running your own home based internet business is a piece of cake. Right?

You've probably heard how easy it is to rake in tens of thousands of dollars practically over night, and how you can have all kinds of "free time" and extra cash for traveling and shopping at your favorite store...

Just throw up a web site, add a few affiliate links, post to some forums and presto - you're in the money!

But the reality is this. If you want to succeed in your own home based internet business, whether it's affiliate marketing or selling your own products, you will have to work at making it successful. You have to make it your job to succeed. You must treat it as your job, not as your hobby.

It's great to think that with just a few easy strokes you'll be running on auto-pilot, bringing in loads of cash and then on to the next venture. But without some simple planning and consistent effort you're setting yourself up for failure.

Here are a few tips to help you get started.

STAY ORGANIZED

Set up folders in your email client.

You should set up a folder for each contact and keep important correspondence while deleting what you don't need. If you belong to membership sites that require passwords, keep the "welcome" letters where you can find them.

Set up folders on your desktop.

If you download a lot of software, ebooks or PDF books from specific individuals simply name a folder on your desktop after the author or site owner. Then when you download something you can place it in their folder.

Make your own HTML home page.

For quick and easy access to all your important sites make up an HTML page with hyperlinks to your most frequently used sites along with a brief explanation of each site. Keep it on your desktop for easy access.

STAY FOCUSED

Set aside a specific time for work.

It could be from 7pm-9pm every day or whatever time's good for you. During this time do not get distracted from doing only what needs to be accomplished for your business. Try to use the same time slot every day so you get into a routine and get used to the working mindset. Save the surfing for another time.

Set aside a work space.

Make sure that all your friends and family know that when you're in your work area you're off limits! No one's to bother you.

Finish one task before starting another.

As the old saying goes, "Put one foot in front of the other." Don't start working on something new until the first task is completely finished.

BE CONSISTENT

Work the ideas that "work."

When you find something that works well for you work it hard and get as much out of it as possible. If you're submitting articles to a certain site and they're paying dividends, keep feeding the cycle.

Learn from failure.

Don't get discouraged. Each failure's just a learning process. Use any failure to your advantage by taking the lesson and applying it to your next venture.

Test, test, and more test.

Always test headlines and ad copy. A small change can reap huge rewards.

With these few simple steps you will stay organized, stay focused, be consistent in your efforts and build a solid foundation on which you can build your internet empire!

After all, you are the one who will ultimately determine the success or failure of your business!

Internet Marketing Time Management

"Time is more valuable than money. You can get more money but you cannot get more time." - Jim Rohn

Earning an income on the internet is a process that in broad terms involves three stages:

1. Getting your product (acquisition)
2. Developing your product presentation
3. Promoting the product

In this article, "product" means any tangible product, digital products (ebooks and software) and services such as membership sites, web design and development, hosting, "print on demand" for ebooks, fulfillment for orders and so on.

By necessity you will spend time in each of these stages. Each stage will involve a learning phase and an action phase. It's important to identify clearly what stage of development you are currently working on and to focus on completing that stage.

1. Getting your product (acquisition).

Choose between your own product and an affiliate product.

This will involve identifying a demand using for example surveys or the popularity of search terms.

Key Point: Once you have your product you can stop spending time looking at other product possibilities for the time being.

2. Developing your product presentation.

Once you have chosen your product you will need to develop a presentation.

This will include your website primarily and can also include autoresponder sequences and a newsletter.

Key Points: Once your website and presentation process is completed you can move on to the promotion. You can always improve the presentation but once your presentation is "presentable" you should move on to promotion. Don't get caught up trying to make things perfect. Good, yes; perfect, no. The reality is things can always be changes. It does not matter if you have the best product in your niche and the best presentation if nobody knows about it. Give your presentation your best shot and then start promoting.

3. Promoting the product.

No matter now good your product and presentation are, you must get your presentation in front of your intended audience or nothing happens.

"We have to become better at promoting what we do than doing what we do."

This is where it is also important to be clear about what stage you are in. Remember, time is limited, so if you have already chosen your product and developed your presentation it is not productive to keep looking for products or spending a great deal of time "tweaking" your presentation.

Time can always be spent tweaking sales copy, images, layout, web presentation, upgrading or trying new software, investigating new product opportunities (before the current one is complete), improving design skills, keeping up with the changing web "standards"... The list can seem endless.

Key Point: Time is better spent developing a clear promotional strategy and putting it into action. Only when you are seeing results from your promotional activities should you consider altering your presentation (such as modifying headlines and sales copy) to assess how that affects conversion of prospects to customers.

Here are some examples:

- Write two newsletters each month
- Run a solo ad each week
- Purchase 500 double-optin subscribers each month
- Conduct a Pay Per Click campaign with $x budget each week/month
- Make three new blog entries each week
- Create ten new web pages each week

Here are a few tips to keep you on track:

1. Name your project

You may name your project as a final name of the product or you may just give it a code name that means something to you.

2. Understand what part of the three step process you are in:
Acquisition, presentation or promotion.

Here is a simple question to ask yourself to check if you are on track with your time budget, "What is this activity designed to do?" or perhaps, "What is the outcome of this activity?"

This will help you to identify if you are spending time in the wrong area at the wrong time.

3. Set up check lists to make sure everything is covered. Focus on completion.

4. Promotion: Clearly define your action steps.

5. Track the results or your promotional campaign in terms of traffic, click through rates, subscribers and purchasers. Include costs of conducting your campaign and compare that to your sales to determine your return on investment. It is only by tracking the results of the promotion that you will know how to effectively change the presentation for further testing.

A spreadsheet is an invaluable tool as a template for specifying your promotional campaign and also for tracking results, costs and return on investment. Adding in columns for each day of the week allows you to allocate your time so that all your promotions are covered in a time effective manner. This becomes your business gauge by which you assess the effectiveness of your promotional campaign.

Understanding the three stages of the business process and the stage you are in, using checklists and tracking your results using business gauges are the proven ways to maximize your time, your effectiveness and your profits.

Schedule Your Success

A lot of people dream of owning their own home-based business. They dream of setting their own hours, working when they want to work and with whom. The reality is that very few of these people ever take the time to ensure that they have the right skill set - the right tools - to make the leap to a home-based enterprise.

The first major pitfall that most new home-based business owners face is a lack of scheduling discipline. They just don't plan out their work days. This can cause problems in two ways, under-working and overworking.

Let's look at the first one, "under-working." It's very easy to sit at home, on the ol' PC surfing the web. You might intend on working on your new website or putting up auctions on eBay, but, before you know it, you've spent the entire day reading email and surfing for the latest news and gossip. Sure, you were online and you were doing something, but the things you were doing are not the things that will put a dime in your bank account.

Overworking is pretty easy to understand. Some people simply don't know how to keep business hours. When they work from home, the temptation is there to "work 'til you drop." That's not good, especially if you are building your home-based business on the side and still work a day job. If you spend all your time working, you'll soon feel that you're never getting any "down time," and burnout is sure to follow. Believe me, I know all about this one.

Here's the solution. You must be very disciplined in planning your day. Write down what you need to accomplish every day and how long you will work on each item. Be sure to include downtime in your plan - time for your family, relaxation, exercise, whatever. This is important. after all, you're building a home-based business to build a lifestyle, not to become the richest person in the cemetery!

Your daily plans and goals need to be very specific. It won't do you any good to write something like, "work on project x." What does that mean? How exactly do you "work on something?" Your plan needs to include a definite finishing point, such as "write a new article on dog grooming for page one of the website." See the difference? You can "work on" a project for years and never reach a point where you've had any success. By contrast, when you "write an article on x," you know you're done as soon as you've typed the final period.

If you're in a marketing business, try to farm out as much of the non-marketing related work as you can afford to do. For example, if you sell products or services, it might be beneficial for you to hire someone to help build and maintain your website. The money you'll spend to have someone else do it will be more than offset by the amount of time it will free up. Other areas you can outsource might be bookkeeping, mailing, etc.

Be realistic when planning your day. If you're still working your day job, schedule that from the time you get up in the morning until you get home from work. Don't forget to include commute time. Then, plan out your evening accordingly. Don't schedule a four hour task to be completed in one hour. It won't happen. If you have huge tasks, break them up as much as possible and schedule your time accurately. This will allow you to have a feeling of accomplishment and you'll get a lot more done in the long run.

Don't multi-task. I know that this is the latest "buzzword," but, in reality, multi-taking is one of the leading killers of productivity for most people. Schedule only one project at a time. You can work on more than one project during the day, but you shouldn't work on more than one project at a time. It's very difficult, if not totally impossible, to serve to masters at the same time. Give one project your undivided attention. Once you've completed that task, move on to another tasks on that project or to another project.

You should also be a little flexible in your scheduling. In any business, there are bound to be interruption s that you couldn't possibly have planned for. In home-based businesses, the chance of distraction goes up exponentially. You'll be working on that hot new project, only to have the toilet overflow or a neighbor ring the doorbell. Plan on it. There will be things that happen that you can't plan for. That's why your schedule needs to include a little cushion.

What I like to do is plan out the items I want to get done and overestimate the time it will take to do them, by say 10%. Then, I have other items which are "on deck." These items aren't quite on today's schedule, but I want to do them soon. If I complete all of my scheduled tasks for the day, I simply look to see what's on deck and start on one of them. It's a bonus.

Sometimes, no matter how well you plan, you just won't finish what you schedule. It happens to everyone. That's when you simply revise your schedule for the next day to include the missed item(s). Don't get hung up on the fact that an item or two didn't get done as planned. Just take it in stride and keep on moving forward. Now, if you find yourself routinely missing your deadlines, you'll need to reevaluate your scheduling. Are you being realistic in your time allotments? Probably not. Adjust accordingly.

Here are just a few tips to help you maintain sanity and get your work done. With a little planning and a little effort, you can balance your home life with your home-based business and literally schedule your way to success.

10 Necessities for a Home Based Business

When you make the decision to earn income from the internet you will need to go through a set up process to be ready for business.

Following are the basic steps in setting up for home business success.

1. Attitude

The key to your business success is your attitude.

Treat your business like a business.

This is critical whether you are working part-time or full-time. One of my colleagues is a mother who works from home around her family. She has always put her family first whilst at the same time developing her business. She says, "I work part-time, but I have a full-time attitude."

Put another way, "If you have a hobby attitude you will have a hobby income, if you have a business attitude you will have a business income."

You can be successful working part-time and you can be successful working full-time but it is highly unlikely that you will be successful working in your "spare time".

2. Working Environment

A space that you can call your own, free from distractions for your scheduled time.

A comfortable chair and organized desk.
Stationery supplies as required. For example:

- pens
- highlighters
- stapler
- hole punch
- sticky tape
- note book(s)
- a simple filing system
- ring binders
- manilla folders

Consider the value of a broadband connection. Your time is valuable and a broadband connection can allow you to get more done in a given time frame.

3. Schedule

Develop a schedule that works for you, your family (or "significant others") and your business. When you allot a block of time for work then use that time for work. Equally important is to schedule time for your other commitments - family time, self education ( reading, listening and viewing), "health time" (exercise, cooking and eating), and leisure time. During these other times don't work. After all if one of the reasons to work from home is to spend more time with your family then you don't want your working at home time to consume your family time.

You are working for yourself and your schedule (by your choice) is your "boss". When you have people calling you or dropping around unexpectedly or maybe out-of-town visitors may want to catch up with you then you need to make a choice. Are you committed to your own business success? What will be your choice in these situations? Only you can decide what is important to you.

In a family environment you may need to negotiate with your partner and children to have your business time agreed upon, during which you will not be interrupted. Put this schedule prominently somewhere so all family members are aware of your work schedule.

4. Describe Your Business

Be able to describe your business concisely; a powerful one or two sentence description that someone can repeat in describing your business to others. A unique and memorable tag line can also be invaluable for promoting your business.

5. Know Your Product or Service

Once you have selected your product or service to sell, it may or may not be something that you use yourself but you need to know your product intimately. If you are selling ebooks then know the content and its value. If you are selling software then use it know it "inside out". You will develop a reputation of providing quality information and because of your product knowledge you can become the preferred supplier.

It is not practical to use certain products (for example a woman may choose to sell man's shoes or vice versa) in which case the seller won't be a product user, however the seller can still know the benefits and features of the product intimately.

6. Administration

Use good record keeping practices.

This may involve a consultation with a tax advisor who can let you know about the optimal way to set up your financial records and what records need to be kept. Your advisor will also recommend record keeping systems and you can find out what software may simplify this aspect of your business. Additionally your obtain advice on the best arrangement for your bank accounts. You will most likely be advised to have a separate bank account.

You will also need to keep track of your various logins, usernames and passwords. A very handy little software tool for this is Treepad available as either the free Lite version (without password protection) or the commercial Plus or Biz versions. http://www.treepad.com

There are other useful tools for this also from a simple paper notebook to free and commercial password keepers. One popular solution is Roboform that will remember your login details and can automatically fill out your login and other registration forms. http://www.roboform.com

7. Computer Protection

Your computer is the lifeline to your business dealings and must be protected including the data that is stored.

You need a virus scanner, personal firewall, anti-spyware and anti-adware and preferably an email scanner with the ability to delete suspect of spam email from the server before it is downloaded to your computer.

Some suggestions are:

AVG Anti-Virus: http://www.grisoft.com
Spybot S&D: http://www.safer-networking.org
Microsoft Anti-Spyware:
www.microsoft.com/athome/security/spyware/software/default.mspx
Adaware: http://www.lavasoft.com/
Mailwasher Email Scanner: http://www.mailwasher.net

8. A Domain Name

You will most likely need a domain name for your business and one cost effective registrar is GoDaddy, http://www.godaddy.com.

9. Payment Processing

You will need a way to process credit cards; that may be using services such as:
- PayPal https://www.paypal.com
- Storm Pay http://www.stormpay.com
- 2 Checkout http://www.2checkout.com
- Clickbank http://www.clickbank.com or others.

This is the most economical way to get started. Once your business picks up you may need to look into your own merchant account for credit card transactions.

Consideration may also be given to other forms of online currency such as eGold http://www.egold.com

10. Email accounts

Once you have your own domain you can use an associated email account. This can further assist in the promotion of your business and promotes a more professional business image.

As a final comment on continuing in your internet business, conduct your business ethically, provide extraordinary service and be proud to put your name to the products or services that you are selling and you will be on track to developing a sustainable long term internet business.

15 Tips to Drive Traffic to Your Blog

There are many factors that make blogs much better than normal WebPages including the speed at which blogs are indexed, ability to submit to blog directories & normal directories, pings and track backs. All these little things can help drive more traffic to blogs. Here are 15 popular techniques you can use:

1.) Create at least four keyword posts per day. Most of the top blogs such as Boing Boing, Daily Kos, and Instapundit (with literally tens of thousands of visitors per day) publish an average of 30 small 100-150 word posts per day according to "Secrets of the A-list Bloggers: Lots of Short Posts" by TNL.net

2.) Submit to My Yahoo! When you submit your own RSS to My Yahoo it is indexed by Yahoo.

3.) Submit to Google's Reader. When you submit your own blog RSS to Google's Reader the Google Blog Search will index your site.

4.) Add a relevant link directory to your blog and trade links like a demon possessed! Although it may take more time than simply submitting to a search engine one time, this method is perhaps the best way to drive traffic to your site. Use software such as Zeus to speed up the link trading process.

5.) Use ping sites like ping-o-matic. Ping your site every time you add a new post.

6.) Submit your blog to traditional search engines such as AltaVista, and MSN.

7.) Submit your blog to traditional directories such as DMOZ. Directories (particularly DMOZ) increase relevance with Google. DMOZ is very picky, but what do you have to lose by trying?

8.) Submit to as many RSS Directories and Search Engines as possible. This is a simple but repetitive process that can be done with software such as RSS SUBMIT.

9.) Comment on other blogs. Do not just leave short, lazy comments like "I agree." Leave well thought out replies that will force readers to wonder "who wrote this?"

10.) Use track backs. I