As predicted today is where we move into the promotional stage and not surprisingly the first method used is social bookmarking. Social bookmarking has become extremely popular in the last few years as a way for people to “vote” for useful or valuable content rather than relying on search engines to work it out via their algorithms. Every time a visitor to your site submits a page to a social bookmarking site it is the equivalent to them stating that the content is of interest and in most cases valuable. The more people who vote for the piece of content the higher the perceived value.
Some believe that social media is going to become more popular than traditional search engines because of the fact it is voted for by humans therefore more reliable. Although search engines, Google in particular, are constantly making huge improvements to their search results they are a long way off being able to observe what a human can. Perhaps Google will start to factor in human submitted content to tools like Google Reader in it’s search results, if it is not already.
The advantage search engines have over social bookmarking sites is that they can process far more information whereas social bookmarking sites are limited by the amount of people submitting content. The majority of people who use social bookmarking sites are generally tech savvy people who all fit a similar demographic therefore you may find a lot of great content on the iPhone but very little on fishing tips. However as more and more people use social bookmarking this will become less of a factor.
Anyhow the search engines are definitely paying a close eye to social bookmarking sites and put a lot of trust in content which is listed there due to the reasons I just mentioned. This is why it is so effective at getting new content indexed. You will notice that social bookmarking sites rank extremely well and your bookmarked content will often outrank your own site especially if it is a new domain.
Social bookmarking is only one method you will be using to promote your site so don’t be concerned if you are not ranking on the first page of Google right away, the first objective is to get your site indexed then you can focus on increasing your rankings.
Something which is extremely important to know and was not mentioned by Ed in today’s training is that if you only bookmark pages on your own site then your account’s will be banned. Social bookmarking sites are highly susceptible to spammers so have very strict guidelines in place, in order to avoid having your account removed you need to use it as it was designed not as a self promotional tool.
A method I use is to bookmark new content which turns up from Google Alerts and throw in a few bookmarks to my own sites here and there but the key is to keep it to a minimum.
Today’s Videos
Bookmarking Your Blog With Socialmarker
Just the one video today which explains how to use Social Marker www.socialmarker.com which semi automates your bookmarking.
Summary of Day 8
Nothing surprising about today’s training, social bookmarking continues to be an effective tool for getting indexed just make sure you use it the right way!
See you on day 9!
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