February 6, 2006 – 9:19 pm
Whether you are marketing on-line or off-line, your potential customers are scared, scarred, and skeptical. Consumers, today, are quite resistant to sales messages.
In the mid 70’s, a store could run a “10% off” sale and people would flock in. Then the big stores got into the discounting mentality. Now it is common to see “70% [...]
January 12, 2006 – 9:27 pm
The term “market analysis” is often confusing to entrepreneurs, especially for people who focus on a specific niche or market segment.
In fact, many small business owners don’t understand the process or complain that conducting a market analysis is too complicated or too expensive and wonder why or if it is necessary.
What is market analysis?
In the [...]
December 22, 2005 – 2:51 pm
Many people will tell you that to get your web site noticed you need to ‘optimize’ your site for the search engines. You are then led up a path where you have to keep changing your web site as the search engines change their ways of listing things. As fast as you ‘optimize’ your site, [...]
December 5, 2005 – 4:15 pm
It’s hard to be in business today, certainly in the professional services sector, without having heard the term ‘networking’. Regarded by many as the Marmite of business, it is said that you either are a networker or you aren’t. And if you think you aren’t, you shouldn’t even try to do it.
Rubbish!
First of all, networking [...]
November 29, 2005 – 12:04 am
Copyright © Stone Evans, The Home Biz Guy
Are you an online marketer? Or do you simply promote affiliate programs? Marketing is truly the most misunderstood word in use today on the Internet. Let me see if I can clarify this issue just a bit.
In Marketing 101 at your local university, marketing is actually the process [...]
November 22, 2005 – 10:55 pm
The celebration of Thanksgiving is approaching and later on will come Christmas, then New Year’s, Saint Valentines Day and so on…
Now, what is so special about each celebration? They all increase the selling of products. There are many reasons why you should consider seasonal marketing to promote your products, including the seven which are listed [...]
November 22, 2005 – 10:48 pm
If you are not yet using a newsletter as a part of your marketing efforts then you are missing out on potential and existing customers becoming valuable long-term buyers.
Newsletters provide an effective tool for collecting interested visitors’ email addresses and converting them into buyers. They also are a great vehicle for keeping in touch with [...]
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