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Adwords Help: Are Your Adgroups a Total Mess?

Adwords is a phenomenal way to get laser-targeted traffic to your site quickly, but it does have a steep learning curve...

...And that's a ton of pressure when it's your credit card being billed for every click!

So, here's a quick tip from a 10-year veteran of the PPC marketing game, and an easy way to up the ROI you get from Adwords:

A critical component of your Adwords account is how well you have your Adgroups setup and arranged.

Don't fall into the oh-so common trap of only creating a couple of adgroups per campaign and then stuffing them with hundreds (or thousands) of keywords.

Save yourself lots of pain and frustration, don't do this!

Trouble in that you're be playing Adwords like an amateur, and end up "rack rate" for your clicks instead of "wholesale", you'll suffer from lower CTR's due to poor relevance of your ads, and most likely you'll be nailed with poor quality scores.

Always remember, "relevance" is key on Adwords!

It's impossible to write ads that are targeted, specific and "relevant" for hundreds of different keywords all in the same adgroup, so you need to "break out" keywords into their own adgroups.

For high-traffic keywords, this could mean one keyword (with the three different match types, broad, phrase and exact) per adgroup, and that's it!

Even for lower traffic keywords, have no more than 15 to 21 keywords per adgroup.

After you "break out" the keywords into new adgroups, notice how much easier it is to write extremely focused ads, using the keyword(s) as much as possible in the ads.

Your ROI on your Adwords investment will instantly increase, overnight, along with lowering your per click costs and increasing your CTR!

Article Source: Work From Home Income Article Directory

Kirt Christensen delivers aggressive Adwords management, tracking over half a million dollars of yearly spending for clients that rave about him! www.ManageMyPayPerClick.com
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